POUCO CONHECIDO FATOS SOBRE SEGMENTAçãO DE AUDIêNCIA.

Through real time bidding, publishers and advertisers are able to sell and buy ads facilitated by a supply side platform. An SSP is programmatic software for publishers to facilitate sales of their advertising impressions.Some deceitful publishers fabricate impressions to steal from advertisers. One way to combat this is by using a DSP or ad networ